11.   Spots are running several times a day on three stations, including KCBS.

12.   Television spots will run during the regular season and the playoffs.

13.   That is far less than the number of times spots typically run in order to reach voters.

14.   The campaign played two Bradley television commercials, though it was uncertain whether the spots ever would run in Kansas City.

15.   The number is changed according to where and when the spots run so the company can track the effectiveness of its ads.

16.   The spots are running nationally as well as in local markets.

17.   The spot is running on Detroit-area radio stations.

18.   The spot ran nearly full page in several publications, including USA Today, The Wall Street Journal, The New York Times and other metropolitan newspapers.

19.   The spots will run in various time slots, including those during such family-oriented fare as Disney shows and programs on the Cartoon Channel.

20.   The spots will initially run in Kansas City, Mo., Columbus, Ohio, Nashville, Tenn., and Seattle.