11.   Despite a sometime reputation for frivolousness, Rothermere was never frivolous in his analysis of what readers wanted.

12.   Gannett executives have always dismissed critics as failing to understand what readers want and underestimating the importance of tight financial management.

13.   He said he had concluded that white and black readers wanted different things from a column written by a black man.

14.   He realized while working on earlier books, Caro says, that readers want something other than recitation.

15.   He makes little use of marketing surveys to discover what his readers want.

16.   In a previous column a reader wanted to know how to get his e-mail during an extended stay in Finland.

17.   In a bull market, readers wanted advice on investment, not on how to re-engineer the search for excellence in the total quality chaos.

18.   Internet readers want to read dirty, unsubstantiated gossip.

19.   It makes her a better detective and a character the reader wants to relate to.

20.   Jesse is, however, what readers of Robert B. Parker really do want him to be.