11.   But not only did the new shows fail to increase viewership by young adults, but also they chased away a lot of the older viewers.

12.   But older viewers will appreciate the background tidbits.

13.   But what happened, he said, is TV lost older viewers without making up the loss with younger ones.

14.   Campaigns also strive to reach older viewers.

15.   CBS, though, is known to seek older characters because its audience contains a large number of older viewers.

16.   CBS seemingly is alone in its pursuit of aging baby boomers and older viewers.

17.   CBS has been trying to convince advertisers for years that older viewers are no less desirable commercial targets than younger people.

18.   CBS would happily continue to pursue a mass audience, and that includes older viewers.

19.   CBS, several years ago, tried too aggressively to attract a younger audience and instead alienated its core of older viewers.

20.   Fox has been trying to clean up its act and attract older viewers.