11.   The states took the lead in cracking down on day-trading firms and misleading advertising by online brokerage firms.

12.   Publishers Clearing House went on trial over its sweepstakes promotions for the first time Wednesday, with state lawyers accusing it of preying on the elderly with misleading advertising.

13.   Areas of concern due to inadequate legal safeguards include misleading advertising, and inadequate information on items such as price and labelling of contents.

14.   Consumers need protection - from perplexing price highjacks, shoddy and unreliable goods and misleading advertising.

15.   The Federal Trade Commission this week announced its fourth legal action against unapproved HIV tests, a small settlement forbidding a California distributor from misleading advertising.

16.   The settlement also bars the companies from any new misleading advertising and from selling their customer lists.

17.   Commission Chairman Alan Bollard said the misleading advertising was used as an enticement.