11.   Its poster boy, Jeff Gordon, appears in TV commercials and on billboards with a milk mustache.

12.   Ms. Aniston and Ms. Kudrow have worn milk mustaches in a print ad for the National Fluid Milk Processor Promotion Board.

13.   One mocks the popular campaign showing mock milk mustaches by depicting Newt Gingrich, the House Speaker, eating crow.

14.   Oscar De La Hoya swaps one-liners with Jay Leno and appears in glossy magazines with a milk mustache, but Pernell Whitaker sounds like the real actor.

15.   Paramount Pictures hopes a milk mustache helps.

16.   Print advertisements have centered on photographs by Annie Leibovitz of celebrities including Jennifer Aniston, Pete Sampras, Vanna White and Steve Young sporting mock milk mustaches.

17.   She donned the familiar white milk mustache in a full-page advertisement in several national publications this week, including The New York Times.

18.   Since she is sponsored by both a camera company and dairy farmers, fans could have instant photos taken next to a Britney cutout with a milk mustache.

19.   The ads use the device of the milk mustaches to promote the vitamin and mineral content of milk and the healthfulness of low-fat and skim milk.

20.   The proclamation was accompanied by ceremonial fanfare, press releases and photogenic poses in gubernatorial milk mustache.