11.   But they expect Frito-Lay, with its marketing muscle, to give credibility to an entire new mainstream lower-fat snack category.

12.   By buying each other up, they gain marketing muscle, efficiency and the ability to offer lower prices.

13.   Create a promising new market niche, and Microsoft may soon follow with its armies of programmers and its marketing muscle to crush the fledgling company.

14.   Eager to promote its line of low-fat sandwiches, Subway was putting major marketing muscle in its plan to encourage Houstonians to lose weight.

15.   For one thing, it has behind it the mighty marketing muscle AOL and whatever corporate behemoths AOL may soon marry.

16.   Fund groups need marketing muscle because competition is increasing as the US bull market shows signs of ebbing.

17.   Furthermore, Prudential is poised to throw its marketing muscle behind the fund.

18.   In many cases, these rivals have behind them the marketing muscle of a big conglomerate, such as PepsiCo Inc.

19.   In its alliance with Time Warner, Newhouse Broadcasting is gaining marketing muscle and technical expertise without making a financial outlay.

20.   In the past, reactions have ranged from a heavy dose of price-cutting to a willingness to exercise unused marketing muscles.