11.   But critics say Working Assets is just another for-profit corporation with a clever marketing gimmick.

12.   But such marketing gimmicks come and go, unlike the daily antics of Southwest and its imitators, which some people do not consider entertaining.

13.   But the Pet Starter Kit is more than a marketing gimmick.

14.   But to some other colleges, all the talk of teaching citizenship sounds like a marketing gimmick.

15.   Coca-Cola is also developing similar marketing gimmicks at other baseball stadiums in Milwaukee, Boston, Detroit, Baltimore and Cincinnati.

16.   Critics, however, contend that a regional focus is just a marketing gimmick.

17.   Does buying low-priced stocks amount to a marketing gimmick?

18.   Establishmentarians hate lists, unless they are the ones making them, especially as a marketing gimmick.

19.   Even Spirlea, however, realizes that Kournikova is not just a marketing gimmick.

20.   Frequent-flyer miles started as a marketing gimmick, but the sale of miles has become a nice earner for airlines.