11. I mean, how he got his agent, Eugene Parker, to coax a bid out of the Detroit Lions is the sign of marketing genius. 12. In retrospect, playing to giant arenas packed with thousands of fans agreeable to aggressive music-assault therapy was a stroke of unintentional marketing genius. 13. It took a move to a see-through bottle and the marketing genius of an innovative company such as Snapple to give tea a quirky, readily identifiable image. 14. Ovitz, the marketing genius, even tried to pull heartstrings, apparently unaware that many NFL owners have been accused of not having them. 15. Rodman becomes a marketing genius. 16. So what a stroke of marketing genius that Wonder Bread has chosen to align itself with the Seven Wonders of the World. 17. The bundling of Rebetron, which might seem a stroke of marketing genius to a drug company, looked like a dangerous precedent to people with hepatitis C. 18. The connection was a stroke of marketing genius. 19. The labels, handwritten by Giannola, a budding marketing genius, were tied onto the bottles with red yarn. 20. Time, marketing genius and a string of very good wines has proven the skeptics wrong. |