11.   Increasing the proportion of young male viewers can translate into dollars and cents.

12.   It will focus on attracting young male viewers.

13.   NBC insists that the falloff in its numbers of prime-time male viewers this year cannot be attributed to the absence of NFL games.

14.   Ms. Schwartz said she had bought the show because she knew how popular Stern was with men, especially young men, and wanted to attract more male viewers.

15.   Poltrack said the loss of National Football League games and the World Series this year had left the network without a base from which to reach male viewers.

16.   Sandwiched often jarringly between car and beer commercials on TV channels such as Comedy Central, church ads are asking male viewers to consider the priesthood.

17.   Siedel said HDTV is attractive to CBS because it draws younger, more affluent male viewers coveted by advertisers.

18.   Similarly, if CBS gains younger male viewers for its prime-time shows, the football deal will help pay for itself.

19.   So not long ago I watched a variety of shows that have particularly high numbers of young male viewers.

20.   The competition detects vulnerability in NBC on that night, especially with younger viewers and male viewers.