11.   In a cover story this week, New York magazine took a poll and concluded that it is the journalists covering the scandal who are all wet.

12.   In each issue, the magazine takes the lid off a box of molded chocolates, photographs it and identifies the filling in each piece.

13.   It also requires that magazines take an active role earlier, approaching advertisers with ideas well before advertisers come to them to negotiate the price of a page.

14.   Magazines Win Awards Six magazines took top honors last week at an annual awards competition sponsored by Circulation Management magazine, published by Ganesa Corp.

15.   National sports magazines took notice.

16.   Most magazines take about five or six years to become profitable.

17.   Nonetheless, the magazine takes a stab at predicting what investors should watch.

18.   New York magazine took a poll this week and concluded that it is the journalists covering the scandal who are all wet.

19.   PC World magazine took a look at seven of the top digital models.

20.   Some magazines are taking a more cautious approach to the market.