11.   In a sign of the growing importance of operations outside the realm of traditional advertising, three giant agency companies are expanding in interactive marketing and media services.

12.   In this view, interactive marketing is not advertising by intrusion, but advertising by invitation.

13.   Interactive Focus For Two Alliances Two developments in interactive marketing were announced Tuesday.

14.   Interactive marketing has been around a long time -- think scratch and sniff perfume ads.

15.   Phil Gibson, director of interactive marketing at National Semiconductor, is an enthusiastic proponent of such software.

16.   Rishad Tobaccowala, director of interactive marketing at Leo Burnett, foresees a melding of entertainment and advertising.

17.   Several other advertising-related stock offerings have been put off recently, particularly those related to interactive marketing.

18.   She then had a third meeting with American Greetings, the last one with the vice president of interactive marketing.

19.   Spending for those services, which include direct marketing, sales promotion and interactive marketing, has been growing faster than their more familiar counterparts.

20.   The agency offers services like public relations, design and interactive marketing in addition to brand and retail advertising.