11.   Coca-Cola Co. has called on a variety of academics to work with its own global marketing team to develop a new direction for its flagship brand, Coke Classic.

12.   Coca-Cola continues to push bottled water over flagship brand.

13.   Coca-Cola Co. will introduce six television commercials Monday as part of continuing plans to release new work throughout the year for its flagship Coca-Cola Classic brand.

14.   Commercials for Pepsi-Cola, the flagship brand of Pepsico Inc., improved considerably, thanks to BBDO New York, owned by the Omnicom Group.

15.   Coke also has been loathe to tinker with its flagship brand.

16.   Conway of Credit Suisse First Boston said Coca-Cola has been preoccupied with its flagship brand, Coke Classic.

17.   He plans a campaign for the flagship brand this summer that will encourage people to create custom CDs, using music downloaded from a Web site.

18.   Heineken NV of the Netherlands is counting on its two flagship brands, Heineken and Amstel, to win new customers.

19.   Jack Stahl, president and chief operating officer, said Wednesday that the flagship Coke brand is in line for the most work.

20.   Miller Beer, the flagship brand the company introduced early last year, is another disappointment, garnering only a half-point of market share after heavy promotion.