11.   The company is also trying to stimulate demand by discounting tickets bought through its Web site, delta.com.

12.   The move was matched Friday by Delta, Continental and US Airways, said Tom Parsons, the chief executive of Bestfares.com, which sells discounted tickets.

13.   This fare is the benchmark for discounts, and in fact most tickets are discounted from it.

14.   In that case, the second ticket is discounted, Harbin said.

15.   The Financial Times even offers fancy shirts and silk ties at special rates, while The Guardian sells discounted movie tickets.