11.   And though most consumers still want a tomato to be round and red, they are increasingly open to a new image of the perfect tomato.

12.   And the fact that few digital TV owners have bought the converter box suggests that consumers want a full lineup of HDTV before they invest.

13.   And the more oil consumers want, the more expensive it will become.

14.   Andreessen has dropped his disdain for AOL after concluding that Silicon Valley companies did not pay enough attention to what average consumers wanted.

15.   And what does the consumer want?

16.   And yet there are other automakers who steadfastly refuse to concede that American consumers want or even need decent cup holders.

17.   Anything more, in their view, risks raising their costs by including options most consumers will not want.

18.   As a result American beef comes from a huge variety of breeds, only some of which produce the sort of meat consumers want.

19.   Antec Corp. and ATT Broadband are betting that consumers will want to buy telephone service from the same company that provides cable TV.

20.   At the very least, analysts said, consumers want to shop with an Internet retailer that can handle customer service problems and returns from the same continent.