11.   Officials at the Cellular Telecommunications Industry Association, the trade association for the cellular industry, were skeptical of the assertion.

12.   One cellular company that bucked the trend was Cellular Technical Services Co., which develops integrated billing and data processing software for the cellular industry.

13.   Previously, the U.S. cellular industry had only two carriers in each market.

14.   Schmitt and his management team face the same challenge at PCS PrimeCo, said cellular industry analyst Herschel Shosteck.

15.   Scott Wright, analyst for Argus Research in New York, said the cellular industry seems poised for greater penetration into the communications market.

16.   The cellular industry is toying with new approaches, too.

17.   The cellular industry has plenty of room to grow.

18.   The cellular industry, however, is not cutting prices any sooner than necessary to capture more customer loyalty.

19.   The cellular industry has a headstart on the wireless system being developed by Nextel.

20.   The declining demand in the cellular industry portends a particularly difficult fourth quarter, analysts said.