11.   Even in America, where celebrity endorsements are part of the cultural fabric, no former president has taken quite so bold a step.

12.   Edgy television ads and celebrity endorsements?

13.   Experts warn that even a celebrity endorsement does not guarantee success.

14.   He believed the brand could get a heady boost through a celebrity endorsement.

15.   He spotted the sales power of celebrity endorsements, snagging ballplayers during spring break to sign autographs to promote local businesses.

16.   In the past, New Balance believed that celebrity athlete endorsements were essential to the success of the category that appeals heavily to teenagers.

17.   Instead, it has mounted a public relations campaign with enough gimmicks, celebrity endorsements and other bells and whistles to sell the most crass consumer product.

18.   Interest in Jean Desses surged last year when Renee Zellweger wore one of his chiffons to the Oscars, but Fortuny has had no similar celebrity endorsement.

19.   It concluded that celebrity endorsements can improve the performance of the stock of a company that is spending money to hire a star.

20.   Peer behind the celebrity endorsements and relentless advertising and see another side of LASIK eye surgery.