11.   Its editors said they decided to use the terminology after months of study and informal polling of black readers.

12.   Sales are rising as the industry begins to promote authors and books that appeal specifically to black readers.

13.   The book has been popular among black readers, because it tells a familiar story, she believes.

14.   There are also several popular newspapers directed at black readers, of which the largest is the daily tabloid Sowetan.

15.   This anthology might well build on that trend by introducing more black readers to a body of work some may not have known existed.

16.   Gerald sees his nontraditional sales plan as a way to reach out to young black readers who he says have been largely ignored by mainstream publishing houses.

17.   Just in the past year, several major publishers have set up imprints designed for black readers.