11.   As any Net surfer knows, banner ads are played out, and few if any Net companies have been able to turn a profit on that business model.

12.   As dot-coms died, so too did their marketing dollars, which had bloated the page count of tech magazines and filled up banner ads on Web sites.

13.   Banner ads rule!

14.   Banner ads generally are rectangular boxes across the top of a web page or down the side.

15.   Banner ads, the standard form of Web advertising, easily can be scrolled past or simply ignored, he noted.

16.   Banner ads, those nasty little animated commercials littering Web sites everywhere and slowing everything down while they load, were bad enough.

17.   Besides the subscriber model, DiFranza expects to make money by selling banner ads across the Captivate screens.

18.   BizRate sells banner ads on the site, but it makes the bulk of its money from commissions it is paid by retailers being reviewed on its site.

19.   Belk insists that the advertisements will be less intrusive than banner ads at most Web sites.

20.   A few weeks ago, CNet rolled out ads on its site that are about four times the size of a banner ad.