111.   That is because the company may need less gas to serve its customers.

112.   That means the combined company will be better able to serve its customers wherever they make or sell their products.

113.   The better paying customers must be served first.

114.   The board of UAL approved plans for a new business-jet unit that would serve corporate customers and complement its main carrier, United Airlines.

115.   The combined company would serve customers in Missouri and Illinois.

116.   The company said the new arrangement means it can serve more customers because it will have more supply.

117.   The cost of acquiring a customer and the cost of serving a customer are both critical, he noted.

118.   The combined company, to be called Interstate Energy Corp., would serve customers in Iowa, Illinois, Minnesota and Wisconsin.

119.   The companies say the information-sharing will allow them to better serve customers.

120.   The company now holds workshops every few months for employees at the outlet center, providing tips on how best to serve Japanese customers.