1.   Advertisers use Arbitron ratings when deciding where to buy ads and how much to pay.

2.   Advertisers would gladly volunteer to use such ratings, which would help them reach interested computer users and avoid offending the rest.

3.   Can you make money using these ratings?

4.   For one thing, the report indicated that too few parents know about or use the ratings.

5.   Glover said there was no way to measure viewer interest without using ratings as the primary gauge.

6.   He began compiling a database using player ratings to help teams with the draft, and tried to sell the product to NFL clubs.

7.   Hey, ABC could use the ratings.

8.   Investors use these ratings as a measure of perceived risk.

9.   It is, of course, the May sweeps, one of the three important monthly periods when some local stations use ratings to set their ad rates.

10.   It would effectively punish film companies that use ratings to advise parents on content.