1.   Older viewers and those in the professional or middle classes were more likely to be offended than those who were younger or working class, the study found.

2.   And while he conjectures that older viewers may be more resistant to such approaches, he says that the television medium must adapt to the times.

3.   As for shows aimed at older viewers, Carey said Fox is simply extending its strength into new territory.

4.   As viewers grow older, these executives argue, they will watch more news, just as present-day older viewers watch more news than young people do.

5.   At Fox, where the target audience has always been young, the publicly announced strategy was to seek older viewers.

6.   At first, network strategy was to try to convince ad buyers that older was better, that older viewers had more disposable income.

7.   But as the news has waned, younger viewers have turned away from the news networks faster than older viewers.

8.   But CCTV functions as a propaganda arm of the Communist Party, and it is watched by a small audience of mostly older viewers on the mainland.

9.   But ratings are up for virtually every major cable network, especially those that cater to children and older viewers.

10.   But the audience skewed heavily to older viewers.