1.   The moguls are coming up with a new gimmick to get audiences to see movies they have ALREADY seen.

2.   Anti-smoking activists say bidis play into a new marketing gimmick, tried by the Winston brand, that emphasizes the lack of additives in some cigarettes.

3.   A new gimmick was needed.

4.   All toy companies are constantly seeking new sales gimmicks.

5.   D-Lo Brown is getting tired of playing second fiddle to the Godfather and wants a new gimmick.

6.   Each new fund-raising gimmick expands the coffers of these two candidates even as it chips away at their reputations.

7.   In a sign of the times, Rep. Newt Gingrich has come up with a new fund-raising gimmick.

8.   The endless stream of new gimmicks to calm a crying baby leaves some doctors with mixed feelings.

9.   The new gimmick is a stick with a slightly bent neck where the shaft meets the blade.

10.   The network also tried a new gimmick trying to present its graphics as a computer page, which proved confusing.