1.   A distillery that wanted to launch a new brand of whisky would face this situation.

2.   A liquid talisman against a new brand of contagion.

3.   Casting an aura of health around the reduced sugar sector has been key in the creation of new brands and variants.

4.   Nevertheless, consumers could be excused for mistaking the new brand for an ancient brew.

5.   Now he is using his status to enforce a new brand of elitism.

6.   A splashy ad for the new brand of blue jeans.

7.   Royal approval for a new brand of horse marking.

8.   Ambra has just folded -- partly because the new brand was confusing.

9.   American Capital Access Corp. has a new brand of bond insurance that could lower borrowing costs for small municipal borrowers, and that has some money managers hopping mad.

10.   And the new brand did not have to be applied several times a day.