1.   Welcome to the topsy turvy world of Marketing, where established brands are constantly refashioning themselves to broaden their Markets.

2.   And for all it did not have, the founders saw their product is distinct enough from established brands to attract a different customer.

3.   Another is spinning off versions of established brands.

4.   As an established Internet brand, AltaVista would probably command a far higher price.

5.   Arnault has also pushed for new lines within his established brands of perfumes, liquor and luggage.

6.   But even an established brand finds it useful to separate itself from the pack.

7.   But the new Flooz.com ads suggest that dot-coms are eager to project the substance associated with established brands.

8.   Established brands like Maytag and Jenn-Air are facing competitive from the Monogram brand introduced by General Electric and a new high-end line by Frigidaire, called Gallery.

9.   Golden State, among other things, is a private label producer of bulk wines that supplies such established brands as Sebastiani Vineyards and Sutter Home Winery.

10.   He notes that unlike the early CNN, Phoenix is an established brand in China.