1.   Even tiny firms of six men in dingy offices with low overheads were able to compete by slashing prices to the bone.

2.   However, physical fighting is not the only means by which males compete with each other.

3.   So the main players compete by adding on other services.

4.   They have to compete by adorning their products with ever more extravagant claims.

5.   Other exchanges have to rely on niches that are impervious to the competition from the low cost exchange -- they compete by innovating such niches.

6.   Europe must not try to compete by cutting costs.

7.   Amazon said that it would compete by offering features like product recommendations and customer reviews, as it already does with books.

8.   As a single corporate entity, however, Airbus would be more responsible to shareholders and would have to compete by building cheaper airplanes.

9.   Bank of Boston plans to compete by farming out its processing, customer service and other operations.

10.   Beyond the basic functions, companies are competing by developing new games, gimmicks and features.