1.   Analysts said investors are concerned about weakness in cereal sales.

2.   Cereal sales industrywide were weaker than expected in the recent quarter, the company said.

3.   Cereal sales by all types of retailers declined slightly, according to ACNielsen Corp. data.

4.   Its volume of cereal sales declined in an intensely competitive market.

5.   Kellogg had been upset by slumping cereal sales and evidence that consumers had turned toward private-label cereals and convenient breakfast foods like bagels and muffins.

6.   Kellogg said it needs to cut production because U.S. cereal sales are flat and that a final decision on the job cuts would come in November or December.

7.   The company said it sees cereal sales becoming more dependent on product innovation, where General Mills has been strong, and less on price promotion.

8.   Two analysts lowered their earnings estimates for General Mills because of concern about weak cereal sales, though.

9.   While the company is widely expected to show a decline in cereal sales, the trend may be improving.

10.   While cereal sales fell, the company was aided by new products, higher advertising spending and cross-company promotion.