1.   When a breakfast cereal company expanded its business abroad, it had to enlighten consumers about dry cereal and cold breakfasts.

2.   As part of its recruiting campaign, the cereal company will feature three AmeriCorps volunteers on the back panel of the box.

3.   A decade ago Kellogg, the breakfast cereal company, was a Wall Street darling.

4.   But suppose a cereal company is looking to grow its market share.

5.   Cereal killer Reps. Sam Gejdenson and Charles Schumer release their final report on an investigation into price gouging by cereal companies.

6.   Cereal companies had little interest in packaging or in hiring archivists.

7.   Despite their rivalry, the two cereal companies welcome the growth overseas as a respite from cut-throat price wars and lackluster gains at home.

8.   Minneapolis-based General Mills, the second-largest cereal company, has lowered its prices twice since making its last increase.

9.   Nabisco and some of the cereal companies have advised analysts to lower their expectations, sending share prices down in December.

10.   Now the cereal companies and makers of ibuprofen are knocking the door down.