1.   As it now stands, cellular customers have only a handful of choices for service.

2.   Bell Atlantic and Nynex use CDMA in their cellular networks and they want to make sure their cellular customers can talk to their PCS customers.

3.   Bell Atlantic said second-quarter profit rose on increases in phone lines and cellular customers.

4.   Besides preventing Airtouch from offering its own long-distance service, the ruling would mean that it must allow its cellular customers free choice in which long-distance carrier they use.

5.   A cellular customer in rural Sonoma County could use a satellite phone when out of reach of a local service such as Cellular One.

6.   But in the long run, Condon said, the price cuts may turn into a blessing, because they will eventually lure more cellular customers.

7.   But the safer, digital models are not in use by most cellular customers, and industry experts say the switch will take years.

8.   Cellular customers with new numbers will have to have their phones reprogrammed and businesses will have to print new stationery and paint new signs.

9.   Experts have also predicted that some consumer resistance to the technology, which calls for a much heavier phone than cellular customers are used to.

10.   For the cellular customer, the transaction will be invisible.